Bad English. Another slogan topic here for you.
Now if this was true, if your product produced results, results you can count on that slogan would be pretty good. Yeah, I would use it. In fact, I think I will, along with don’t settle for less.
The thing that I wonder about, and this holds true for a lot of advertising, aka communicating to sell, is are those the desired results? Or, what exactly are we talking about? 25% more? More what? Wouldn’t the slogan speak to the consumer, prospect, reader, target better by saying desired results you can count on?
Desired results you can count on. Doesn’t have the ring. And then there is the problem of most people not knowing what they desire, even when purchasing the obvious, like promotion for example. They want promotion but what constitutes desirable promotion? Sales go up? Ultimately yes, but practically no. The desired result in any promotion is to communicate the product or service’s unique identity to a specific audience, those with a desire for the product or service.
I once asked a guy who his target audience was and he replied people who want those things. Very true. But the point is, who are these people? Young, old, white, black, affluent, poor, western, eastern, third world? You can’t hone a promotion with vague generalities but you can sell one if it produces. . . .
results you can count on.
Do you ever think it is funny that we discuss the meaning of life, truth, honesty and meaninglessness and then we spend a good deal of time selling web sites and writing ad copy? It’s like philosophy in the 21st century has made certain concessions to practicality and capitalism. Hahaha, we’re the spineless Democrats of the philosophical world.
Hazel’s alive!
No, I never do. But it is.
Time for a new category.